{"id":21139,"date":"2022-06-13T14:03:27","date_gmt":"2022-06-13T11:03:27","guid":{"rendered":"https:\/\/www.kaunokolegija.lt\/vf\/?p=21139"},"modified":"2022-06-13T14:07:19","modified_gmt":"2022-06-13T11:07:19","slug":"tarptautineje-vadybos-konferencijoje-slovenijoje-pristatytas-verslo-katedros-mokslininkiu-tyrimas","status":"publish","type":"post","link":"https:\/\/archyvas.kaunokolegija.lt\/vf\/tarptautineje-vadybos-konferencijoje-slovenijoje-pristatytas-verslo-katedros-mokslininkiu-tyrimas\/","title":{"rendered":"Tarptautin\u0117je vadybos konferencijoje Slov\u0117nijoje pristatytas Verslo katedros mokslininki\u0173 tyrimas"},"content":{"rendered":"<p style=\"text-align: justify\"><a href=\"https:\/\/i0.wp.com\/archyvas.kaunokolegija.lt\/kk_wp_content\/uploads\/sites\/10\/2022\/06\/IMG_0769-1-scaled.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-21141  alignright\" src=\"https:\/\/i0.wp.com\/archyvas.kaunokolegija.lt\/kk_wp_content\/uploads\/sites\/10\/2022\/06\/IMG_0769-1-scaled.jpg?resize=374%2C280&#038;ssl=1\" alt=\"\" width=\"374\" height=\"280\" srcset=\"https:\/\/i0.wp.com\/archyvas.kaunokolegija.lt\/kk_wp_content\/uploads\/sites\/10\/2022\/06\/IMG_0769-1-scaled.jpg?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/archyvas.kaunokolegija.lt\/kk_wp_content\/uploads\/sites\/10\/2022\/06\/IMG_0769-1-scaled.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/archyvas.kaunokolegija.lt\/kk_wp_content\/uploads\/sites\/10\/2022\/06\/IMG_0769-1-scaled.jpg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/archyvas.kaunokolegija.lt\/kk_wp_content\/uploads\/sites\/10\/2022\/06\/IMG_0769-1-scaled.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/archyvas.kaunokolegija.lt\/kk_wp_content\/uploads\/sites\/10\/2022\/06\/IMG_0769-1-scaled.jpg?resize=1536%2C1152&amp;ssl=1 1536w, https:\/\/i0.wp.com\/archyvas.kaunokolegija.lt\/kk_wp_content\/uploads\/sites\/10\/2022\/06\/IMG_0769-1-scaled.jpg?resize=2048%2C1536&amp;ssl=1 2048w, https:\/\/i0.wp.com\/archyvas.kaunokolegija.lt\/kk_wp_content\/uploads\/sites\/10\/2022\/06\/IMG_0769-1-scaled.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/archyvas.kaunokolegija.lt\/kk_wp_content\/uploads\/sites\/10\/2022\/06\/IMG_0769-1-scaled.jpg?w=1920&amp;ssl=1 1920w\" sizes=\"auto, (max-width: 374px) 100vw, 374px\" \/><\/a>Bir\u017eelio 9\u201311 dienomis Slov\u0117nijos sostin\u0117je Liublianoje vyko tarptautin\u0117 vadybos konferencija <a href=\"https:\/\/www-mic-fm--kp-si.translate.goog\/conference?_x_tr_sl=en&amp;_x_tr_tl=lt&amp;_x_tr_hl=lt&amp;_x_tr_pto=wapp\">\u201eMIC 2022\u201c<\/a>, kuri kviet\u0117 \u012fvairi\u0173 sri\u010di\u0173 mokslininkus dalintis moksliniais tyrimais bei diskutuoti apie nauj\u0173 poky\u010di\u0173 tendencijas visose socialinio gyvenimo srityse. \u012e \u0161i\u0105 konferencij\u0105 pagal \u201eErasmus+\u201c mobilumo program\u0105 vyko Verslo fakulteto mokslininki\u0173 tendemas \u2013 Verslo katedros docent\u0117s dr. Laima Jesevi\u010di\u016bt\u0117-Ufartien\u0117 bei dr. Raminta Andr\u0117ja Ligeikien\u0117.<\/p>\n<p style=\"text-align: justify\">Konferencijoje buvo keliamas diskusinis klausimas \u2013 i\u0161radin\u0117ti i\u0161 naujo ar atgaivinti, kvie\u010diant aptarti\u00a0i\u0161\u0161\u016bkius po pandemijos. Verslo fakulteto mokslinink\u0117s kartu su kitais akademikais pasidalijo atlikto tyrimo \u201ePrek\u0117s \u017eenklo sprendimai, kuriant pozicij\u0105 elektronini\u0173 knyg\u0173 rinkoje\u201c (angl. <em>Brand Solutions Creating a Position in the Electronic Books Market<\/em>) rezultatais. Tyrimu siekta nustatyti galimus prek\u0117s \u017eenklo sprendimus, sukurian\u010dius pozicij\u0105 elektronini\u0173 knyg\u0173 rinkoje.<\/p>\n<p style=\"text-align: justify\">Tyrimo rezultatais parodytas teisingo vartotojo vadovavimo poreikis, kuriant pozicionavimo strategij\u0105, orientuot\u0105 \u012f diferencijuot\u0105 rinkodaros komunikacij\u0105. \u0160is tyrimas skirtas suteikti praktin\u0119 vert\u0119 pardavim\u0173 vadovams. Tyrimo autor\u0117s tarptautin\u0117je konferencijoje pateik\u0117 pasi\u016blymus, kaip elektronini\u0173 knyg\u0173 rinkos vartotoj\u0173 po\u017ei\u016brio analiz\u0117 gal\u0117t\u0173 lemti prek\u0117s \u017eenklo \u012fvaizd\u017eio formavim\u0105si.<\/p>\n<p style=\"text-align: justify\">Konferencij\u0105 organizavo Primorskos universitetas (Slov\u0117nija, <em>University of Primorska<\/em>) kartu su Pulos Jurajaus Dobrilos universitetu (Kroatija, <em>Jaraj Dobrila University of Pula<\/em>).<\/p>\n<p style=\"text-align: justify\">\n","protected":false},"excerpt":{"rendered":"<p>Bir\u017eelio 9\u201311 dienomis Slov\u0117nijos sostin\u0117je Liublianoje vyko tarptautin\u0117 vadybos konferencija \u201eMIC 2022\u201c, kuri kviet\u0117 \u012fvairi\u0173 sri\u010di\u0173 mokslininkus dalintis moksliniais tyrimais bei diskutuoti apie nauj\u0173 poky\u010di\u0173 tendencijas visose socialinio gyvenimo srityse. \u012e \u0161i\u0105 konferencij\u0105 pagal \u201eErasmus+\u201c mobilumo program\u0105 vyko Verslo fakulteto mokslininki\u0173 tendemas \u2013 Verslo katedros docent\u0117s dr. Laima Jesevi\u010di\u016bt\u0117-Ufartien\u0117 bei dr. Raminta Andr\u0117ja Ligeikien\u0117. Konferencijoje [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":21140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-naujienos"],"_links":{"self":[{"href":"https:\/\/archyvas.kaunokolegija.lt\/vf\/wp-json\/wp\/v2\/posts\/21139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archyvas.kaunokolegija.lt\/vf\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archyvas.kaunokolegija.lt\/vf\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archyvas.kaunokolegija.lt\/vf\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/archyvas.kaunokolegija.lt\/vf\/wp-json\/wp\/v2\/comments?post=21139"}],"version-history":[{"count":5,"href":"https:\/\/archyvas.kaunokolegija.lt\/vf\/wp-json\/wp\/v2\/posts\/21139\/revisions"}],"predecessor-version":[{"id":21146,"href":"https:\/\/archyvas.kaunokolegija.lt\/vf\/wp-json\/wp\/v2\/posts\/21139\/revisions\/21146"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/archyvas.kaunokolegija.lt\/vf\/wp-json\/wp\/v2\/media\/21140"}],"wp:attachment":[{"href":"https:\/\/archyvas.kaunokolegija.lt\/vf\/wp-json\/wp\/v2\/media?parent=21139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archyvas.kaunokolegija.lt\/vf\/wp-json\/wp\/v2\/categories?post=21139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archyvas.kaunokolegija.lt\/vf\/wp-json\/wp\/v2\/tags?post=21139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}