{"id":10314,"date":"2025-09-15T09:15:59","date_gmt":"2025-09-15T11:15:59","guid":{"rendered":"https:\/\/www.kaunokolegija.lt\/en\/?p=10314"},"modified":"2025-09-15T09:18:27","modified_gmt":"2025-09-15T11:18:27","slug":"students-tackled-an-international-marketing-challenge-experience-shared-by-an-expert-from-germany","status":"publish","type":"post","link":"https:\/\/archyvas.kaunokolegija.lt\/en\/students-tackled-an-international-marketing-challenge-experience-shared-by-an-expert-from-germany\/","title":{"rendered":"Students tackled an international marketing challenge \u2013 experience shared by an expert from Germany"},"content":{"rendered":"

\"\"<\/a>From September 8\u201312, second-year students of the Sales and Marketing program at Kauno kolegija Higher Education Institution Faculty of Business had an exceptional opportunity: they gained insights from an international-level expert, Dr Michael Bahles, a lecturer at the Business and Law School in Berlin, Germany. For the third consecutive year, the brand strategist has visited the Department of Communication to lead students through an intensive practical course as part of the Marketing Management module.<\/p>\n

Students faced a real and current challenge: how to adapt a new brand \u2013 Corny Protein<\/em> bars, currently sold in Germany \u2013 for the international market. This was not just a learning project: the company is actively seeking ideas for international expansion, so the best student strategies will be presented to the Corny Protein<\/em> marketing team. Later, Berlin students will face a similar task.<\/p>\n

Throughout the week, students worked in teams, delving daily into theoretical lectures, market research, competitor and consumer analysis. Based on this data, they developed international communication strategies, proposed marketing tools, created visual concepts, and prepared advertising clips and visual materials.<\/p>\n

‘This is not just lectures \u2013 it\u2019s the real pace of business. Intense, lots of work, a bit of stress, but at the same time a highly motivating experience,’ said Dr Bahles.<\/p>\n

A global-level brand strategist<\/strong><\/p>\n

\"\"<\/a>Dr Michael Bahles has over a decade of experience in international advertising, brand consulting, and strategic planning. His professional background includes working at agencies such as Leagas Delaney Prague<\/em>, where he was responsible for \u0160koda<\/em>\u2019s international communications, and Greenkern<\/em> in Berlin, where he provided strategic consultancy for Volkswagen<\/em> and American Express<\/em> brands. He has also developed campaigns for Allianz<\/em> and SEAT<\/em>, collaborated with giants like NIVEA<\/em>, Intel<\/em>, Kia<\/em>, and Google<\/em>, and advised Renault<\/em>, L\u2019Or\u00e9al<\/em>, and Zurich Insurance<\/em>. This diverse experience allows students to view marketing not only from a theoretical perspective but also through the lens of real international business.<\/p>\n

Business reality through students\u2019 eyes<\/strong><\/p>\n

According to Dr Bahles, this course offers a glimpse of what students can expect in their future careers: ‘For example, working at L\u2019Or\u00e9al or Volkswagen involves a very intense work rhythm \u2013 you start early, finish late, and the responsibilities are significant. But it\u2019s motivating and gives you a sense of pride. Your careers will be similar \u2013 lots of work, disciplined systems, and constant pressure.’ Students confirmed that the week was intense but also inspiring.<\/p>\n

‘It was a fun, though very time-pressured, experience. I realized how much can be accomplished in a week. Yes, perhaps with more time we could have done even more, but it was exactly that time constraint that motivated us,’\u00a0shared one second-year student after the presentations.<\/p>\n

Dr Bahles emphasised that a short preparation time is not always a disadvantage: ‘Sometimes a result achieved in three weeks is no better than one done in just one week. In business, the result matters most, not how long the process took.’<\/p>\n

Global marketing challenges \u2013 already in an academic setting<\/strong><\/p>\n

Practical activities like this have become an integral part of studies at Kauno kolegija HEI Faculty of Business. They provide future specialists not only with the opportunity to apply knowledge but also to experience real business challenges, helping them prepare for careers in an international environment.<\/p>\n

As the students themselves say \u2013 ‘intense, but worth it.’ This is not just practice; it is a true investment in a competitive future.<\/p>\n

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From September 8\u201312, second-year students of the Sales and Marketing program at Kauno kolegija Higher Education Institution Faculty of Business had an exceptional opportunity: they gained insights from an international-level expert, Dr Michael Bahles, a lecturer at the Business and Law School in Berlin, Germany. For the third consecutive year, the brand strategist has visited […]<\/p>\n","protected":false},"author":17,"featured_media":10311,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/archyvas.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/posts\/10314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archyvas.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archyvas.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archyvas.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/archyvas.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/comments?post=10314"}],"version-history":[{"count":4,"href":"https:\/\/archyvas.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/posts\/10314\/revisions"}],"predecessor-version":[{"id":10318,"href":"https:\/\/archyvas.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/posts\/10314\/revisions\/10318"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/archyvas.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/media\/10311"}],"wp:attachment":[{"href":"https:\/\/archyvas.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/media?parent=10314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archyvas.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/categories?post=10314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archyvas.kaunokolegija.lt\/en\/wp-json\/wp\/v2\/tags?post=10314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}